Yahoo invests in ad companies
Yahoo Inc. Tuesday said it is buying one online advertising company and has taken a large stake in another.
Sunnyvale-based Yahoo (NASDAQ:YHOO) it agreed to acquire AdInterax, a provider of rich media advertising products to online publishers, and made a strategic investment to acquire a 20 percent stake in New York-based Right Media Inc.
It did not disclose financial details on either deal.
Yahoo said after the AdInterax acquisition it will provide advanced rich media creative assembly and campaign management tools directly to marketers at no charge as part of its graphical advertising offerings.
Troy, New York-based Fysix Corp., doing business as AdInterax, developed the suite which lets advertising agencies and publishers create, manage, serve and measure online advertising.
With Right Media, ads are auctioned in real-time to the highest bidder.
Earlier, Right Media raised a total of $45 million in second round financing, led by Yahoo and including Redpoint Ventures, which has an office in Menlo Park, and other existing investors.
As part of the investment, Yahoo will designate a member to Right Media's board of directors.
Yahoo said recently that its advertising from financial services and automobile companies is slowing. Those sectors represent about 20 percent of Yahoo's ad sales, which represents most of its revenue.
http://www.protect-x.com
Sunnyvale-based Yahoo (NASDAQ:YHOO) it agreed to acquire AdInterax, a provider of rich media advertising products to online publishers, and made a strategic investment to acquire a 20 percent stake in New York-based Right Media Inc.
It did not disclose financial details on either deal.
Yahoo said after the AdInterax acquisition it will provide advanced rich media creative assembly and campaign management tools directly to marketers at no charge as part of its graphical advertising offerings.
Troy, New York-based Fysix Corp., doing business as AdInterax, developed the suite which lets advertising agencies and publishers create, manage, serve and measure online advertising.
With Right Media, ads are auctioned in real-time to the highest bidder.
Earlier, Right Media raised a total of $45 million in second round financing, led by Yahoo and including Redpoint Ventures, which has an office in Menlo Park, and other existing investors.
As part of the investment, Yahoo will designate a member to Right Media's board of directors.
Yahoo said recently that its advertising from financial services and automobile companies is slowing. Those sectors represent about 20 percent of Yahoo's ad sales, which represents most of its revenue.
http://www.protect-x.com
posted by Maksim at 8:10 AM
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