Even Google Knows - There's No School Like "Old School"

Starting next week, Google Inc. (www.google.com) will begin selling advertising space. Not on its multi-million dollar global Internet network, but in 50 top newspapers - that's hardcopy, print newspapers - around the country. The new effort, which includes space in newspapers owned by the Tribune Co., Washington Post Co., Gannett Co., Hearst Co. and New York Times Co., is in an attempt to expand Google's overall services and make it easier for its top advertisers to show their online advertising offline in print.Currently, Google's top 100+ advertisers will be invited to be a part of this 3-month beta program - which seems so far to be a "win-win" situation for all involved. Newspapers have definitely felt the crunch of online advertising in recent years. Such a pact with Google and Google's top advertisers would definitely be a windfall to these companies. Google has also conceded that its plans also include a move "with" their advertising customers to radio and television advertising in addition to the current newspaper project.Tom Phillips, Director of Print Operations for Google told the New York Times, "Print adds value the Internet doesn't have. It's a different browse-able reading medium." Advertisers will be able to choose specific newspapers and advertising sections for their ads, placing bids on them just as they would on Google Ads online. Size, sections, days available as well as the publication itself will be included in the bidding process.During the beta process Google will not be earning revenue from the experiment. However, once the program is officially launched in early 2007, Google will of course be taking a cut.

http://www.protect-x.com/