UK Pro-Condom Campaign
LONDON — STDs like Chlamydia are spreading fast among 18- to 24-year-olds in the UK. Only 20 percent of them are wearing condoms when engaging in a sexual activity, and a new series of ad campaigns is urging active young adults to wear them.
TV, radio and magazine ads will begin specifically targeting men and women who are at the most risk of infection.
The television ads show couples getting together in various scenarios. All the while, the names of STDs are featured prominently on their clothing or jewelry within logos or as designs within the fabric, pointing out that an infection may not be as easy to spot as one thinks. Magazine and on-line ads will also follow this theme, with radio advertising focusing on creating awareness of the physical consequences of catching an STD.
“Improving the nation’s sexual health is a key government priority, and improving access times to sexual health clinics, Chlamydia screening and this campaign will all help to drive down the number of cases of STIs,” said Public Health Minister Caroline Flint, referring to sexually transmitted infections.
“Some STIs like chlamydia are on the increase amongst 18- to 24-year-olds and it is vital that we deliver strong messages about using condoms to prevent them,” she said. “The aim of this campaign is to make carrying and using a condom among this age group as familiar as carrying a mobile phone, lipstick or putting on a seat-belt.”
Flint dismissed the argument that the ad campaign would encourage casual sex.
“This is not about encouraging promiscuity, but saying to those who are already sexually active: sex without a condom is seriously risky, so always use one,” Flint said. “The message of this campaign is that you can't tell just by looking whether someone has an STI. Some infections often have no noticeable symptoms and others cannot be cured, so taking responsibility for your own sexual health should always be your key priority.”
The campaign is scheduled to run in the pre-Christmas and pre-Valentine periods.
http://www.protect-x.com/
TV, radio and magazine ads will begin specifically targeting men and women who are at the most risk of infection.
The television ads show couples getting together in various scenarios. All the while, the names of STDs are featured prominently on their clothing or jewelry within logos or as designs within the fabric, pointing out that an infection may not be as easy to spot as one thinks. Magazine and on-line ads will also follow this theme, with radio advertising focusing on creating awareness of the physical consequences of catching an STD.
“Improving the nation’s sexual health is a key government priority, and improving access times to sexual health clinics, Chlamydia screening and this campaign will all help to drive down the number of cases of STIs,” said Public Health Minister Caroline Flint, referring to sexually transmitted infections.
“Some STIs like chlamydia are on the increase amongst 18- to 24-year-olds and it is vital that we deliver strong messages about using condoms to prevent them,” she said. “The aim of this campaign is to make carrying and using a condom among this age group as familiar as carrying a mobile phone, lipstick or putting on a seat-belt.”
Flint dismissed the argument that the ad campaign would encourage casual sex.
“This is not about encouraging promiscuity, but saying to those who are already sexually active: sex without a condom is seriously risky, so always use one,” Flint said. “The message of this campaign is that you can't tell just by looking whether someone has an STI. Some infections often have no noticeable symptoms and others cannot be cured, so taking responsibility for your own sexual health should always be your key priority.”
The campaign is scheduled to run in the pre-Christmas and pre-Valentine periods.
http://www.protect-x.com/
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