News Search Engine Optimization Specialist To Discuss Why Google News Puts the Public Back into Public Relations
Bulldog Reporter's PR University has invited news search engine optimization specialist Jamie O'Donnell to explain why Google News, Yahoo! News, and AOL News put the “public” back into public relations. O'Donnell, the co-founder of SEO-PR, will discuss “Boosting Visibility with SEO” on Nov. 10 in San Francisco at Advanced PR Technology in Practice, an intensive one-day update on blogs, SEO, social media and online measurement tools.
“When people conduct a news search, they often find recent and relevant press releases along with articles in the results,” says O'Donnell. A recent report from Outsell found that “press releases have leapfrogged over trade publications” to become the top news sources of knowledge workers. Bennett & Company's 15th annual media survey also found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject.
“To reach both of these key audiences, PR professionals need to learn how news search engine optimization can boost search engine visibility, increase website traffic, generate sales leads, and sell products online,” says O'Donnell.
The news search engine optimization specialist will cover this ground in the first half of the session on “Boosting Visibility with SEO and RSS.” In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. Go to www.bulldogreporter.com/advancedprtech/ for more details or to register for the Bulldog Reporter event.
SEO-PR (www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for “using new media and new techniques to tie public relations to sales.”
Jamie O'Donnell has more than 20 years of experience in public relations and online marketing. Larry Chase's Web Digest for Marketers has named O'Donnell to its “Who's Who in SEO Experts,” and KDPaine & Partners' The Measurement Standard has called O'Donnell a “measurement maven.”
http://www.promotionworld.com/news/press/061016Bulldog.html
4.
PRWeb To Discontinue Free Press Release Service
Big news from PRWeb's David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd. The new packages are as follows:
SEO - $80
This is the distribution level that has set the standard for search engine optimized press release distribution for the last five years. In order to provide a difference for our $80 users, we're making some clear changes we believe will provide beneficial differences between SEO and the next level.
To reduce noise, we're creating a dedicated page for our $80 product. Less competition on the page means more visibility.
We're also streamlining the submission process for this level, reducing the time it takes to upload your press release on PRWeb.
SEO with Social Media - $120
This package incorporates all of the SEO features from the "SEO" distribution, plus all of PRWeb's social media features including our patent pending TrackBacks/PingBacks and PR Tag Clouds. Other features available at this level include Technorati tagging, "Quotables," and social bookmarking. (If you haven't taken advantage of these new features, I encourage you to turn them on. Your press releases' performance improvement can be significant). Also look for your release in Pheedo's RSS and Blog network. First-page positioning on PRWeb is guaranteed the day of your release.
Advanced Online Visibility - $200
This distribution option gives you access to all of the enhanced SEO and social media functionality, coupled with new tools including our exclusive eBook creation utility and our newly enhanced statistics. We have spent the last year re-thinking and re-vamping the way we measure online visibility. Our Advanced Online Visibility program gives you incisive leadership in your media campaigns, the broadest toolset and the very best positioning on PRWeb.com.
http://www.protect-x.com
“When people conduct a news search, they often find recent and relevant press releases along with articles in the results,” says O'Donnell. A recent report from Outsell found that “press releases have leapfrogged over trade publications” to become the top news sources of knowledge workers. Bennett & Company's 15th annual media survey also found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject.
“To reach both of these key audiences, PR professionals need to learn how news search engine optimization can boost search engine visibility, increase website traffic, generate sales leads, and sell products online,” says O'Donnell.
The news search engine optimization specialist will cover this ground in the first half of the session on “Boosting Visibility with SEO and RSS.” In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. Go to www.bulldogreporter.com/advancedprtech/ for more details or to register for the Bulldog Reporter event.
SEO-PR (www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for “using new media and new techniques to tie public relations to sales.”
Jamie O'Donnell has more than 20 years of experience in public relations and online marketing. Larry Chase's Web Digest for Marketers has named O'Donnell to its “Who's Who in SEO Experts,” and KDPaine & Partners' The Measurement Standard has called O'Donnell a “measurement maven.”
http://www.promotionworld.com/news/press/061016Bulldog.html
4.
PRWeb To Discontinue Free Press Release Service
Big news from PRWeb's David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd. The new packages are as follows:
SEO - $80
This is the distribution level that has set the standard for search engine optimized press release distribution for the last five years. In order to provide a difference for our $80 users, we're making some clear changes we believe will provide beneficial differences between SEO and the next level.
To reduce noise, we're creating a dedicated page for our $80 product. Less competition on the page means more visibility.
We're also streamlining the submission process for this level, reducing the time it takes to upload your press release on PRWeb.
SEO with Social Media - $120
This package incorporates all of the SEO features from the "SEO" distribution, plus all of PRWeb's social media features including our patent pending TrackBacks/PingBacks and PR Tag Clouds. Other features available at this level include Technorati tagging, "Quotables," and social bookmarking. (If you haven't taken advantage of these new features, I encourage you to turn them on. Your press releases' performance improvement can be significant). Also look for your release in Pheedo's RSS and Blog network. First-page positioning on PRWeb is guaranteed the day of your release.
Advanced Online Visibility - $200
This distribution option gives you access to all of the enhanced SEO and social media functionality, coupled with new tools including our exclusive eBook creation utility and our newly enhanced statistics. We have spent the last year re-thinking and re-vamping the way we measure online visibility. Our Advanced Online Visibility program gives you incisive leadership in your media campaigns, the broadest toolset and the very best positioning on PRWeb.com.
http://www.protect-x.com
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